Skip to content
  • Bookstore
  • Audiobooks
Store
X page opens in new windowYouTube page opens in new windowLinkedin page opens in new windowMail page opens in new window
Business Expert Press
Leader in applied, concise business books
Business Expert PressBusiness Expert Press
  • Our Books
    • Bookstore
    • Collections
    • Audiobooks
  • Our Collections
    • Accounting and Finance
      • Financial Accounting and Taxation
      • Management Accounting
      • Finance and Financial Management
    • Career, Professional, and Personal Development
      • Business Career Development
    • Corporate Governance
      • Business Ethics and Corporate Citizenship
      • Business Law and Corporate Risk Management
      • Auditing and Corporate Governance
    • Decision Sciences
      • Big Data, Business Analytics and Smart Technology
      • Quantitative Approaches to Decision-Making
    • Economics and Public Policy
      • Economics and Public Policy
      • Industry Profiles
    • Entrepreneurship and Small Business Management
      • Entrepreneurship & Small Business Management
    • Management and Leadership
      • Healthcare Management
      • Human Resource Management and Organizational Behavior
      • International Business
      • Strategic Management
      • Sports and Entertainment Management
      • Tourism and Hospitality Management
    • Marketing and Business Communications
      • Marketing
      • Digital and Social Media Marketing
      • Sales and Salesforce Management
      • Corporate Communications
      • Public Relations
    • Systems Management and Technology
      • Collaborative Intelligence
      • Environmental and Social Sustainability for Business Advantage
      • Information Systems
      • Portfolio and Project Management
      • Service Systems & Innovations for Business and Society
      • Supply and Operations Management
  • Solutions for…
    • Librarians
    • Educators
    • Professionals
    • Authors
    • Business Associations & Societies
  • Publishing with Us
  • BEP X Products
    • IGP Asian Collection
    • E-CIP (Cataloging in Publication)
    • Tezuka Osamu Manga
  • About
    • Our Mission
    • News
    • Author Portal
    • Contact Us
  • Order
Desk / Exam Copy
  • Our Books
    • Bookstore
    • Collections
    • Audiobooks
  • Our Collections
    • Accounting and Finance
      • Financial Accounting and Taxation
      • Management Accounting
      • Finance and Financial Management
    • Career, Professional, and Personal Development
      • Business Career Development
    • Corporate Governance
      • Business Ethics and Corporate Citizenship
      • Business Law and Corporate Risk Management
      • Auditing and Corporate Governance
    • Decision Sciences
      • Big Data, Business Analytics and Smart Technology
      • Quantitative Approaches to Decision-Making
    • Economics and Public Policy
      • Economics and Public Policy
      • Industry Profiles
    • Entrepreneurship and Small Business Management
      • Entrepreneurship & Small Business Management
    • Management and Leadership
      • Healthcare Management
      • Human Resource Management and Organizational Behavior
      • International Business
      • Strategic Management
      • Sports and Entertainment Management
      • Tourism and Hospitality Management
    • Marketing and Business Communications
      • Marketing
      • Digital and Social Media Marketing
      • Sales and Salesforce Management
      • Corporate Communications
      • Public Relations
    • Systems Management and Technology
      • Collaborative Intelligence
      • Environmental and Social Sustainability for Business Advantage
      • Information Systems
      • Portfolio and Project Management
      • Service Systems & Innovations for Business and Society
      • Supply and Operations Management
  • Solutions for…
    • Librarians
    • Educators
    • Professionals
    • Authors
    • Business Associations & Societies
  • Publishing with Us
  • BEP X Products
    • IGP Asian Collection
    • E-CIP (Cataloging in Publication)
    • Tezuka Osamu Manga
  • About
    • Our Mission
    • News
    • Author Portal
    • Contact Us
  • Order
×
Stand Out!: Building Brilliant Brands For The World We Live In

Stand Out!: Building Brilliant Brands For The World We Live In

$31.99

Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used.

This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation…it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!

Categories: Digital Social Media Marketing and Advertising, Marketing SKU: 9781951527525 Tag: 2020 Digital Library
Share this book
Share on FacebookShare on Facebook Share on XShare on X Share on LinkedInShare on LinkedIn Share on WhatsAppShare on WhatsApp
  • Author and Book Preview
  • Book Information

Description

About the Author(s)

Brian McGurk

Brian McGurk, BA (Hons) Business Studies, Diploma in Marketing, has been working in strategic marketing and branding for about 30 years. He began his consulting career with PA Consulting Group …
See More

Book Preview

Additional information

Copyright Year

2021

Pub Date

September 30, 2020

Pages

163

ISBN

9781951527525

Print Price

$31.99

EISBN

9781951527532

EBook Price

$17.99

Related products

  • Email Marketing in a Digital World: The Basics and Beyond
    Email Marketing in a Digital World: The Basics and Beyond $21.99
  • Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business
    Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business $31.99
  • Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, Second Edition
    Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, Second Edition $26.99
  • Bookstore
  • Audiobooks
Store

Copyright © 2025 Business Expert Press. All Rights Reserved. Powered by iGroup Technology Services.

Go to Top

    Contact us

    First Name

    Last Name

    Institution

    Institution email

    Country

    Job title (optional)

    How may we help you?

    Anything else? (optional)