So You Want to Start a Business: Eight Steps to Startup Success


If you think that entrepreneurs are born and not made, it may be because you never learned the steps to starting a business.

John Vinturella, who has more than forty years of experience as an entrepreneur, explores how to sharpen business skills, identify opportunities, and take an orderly approach to business planning in this guide to becoming your own boss.

Learn how to:

  • cultivate an entrepreneurial mindset.
  • conduct market research and feasibility analyses.
  • write a comprehensive business plan.
  • overcome obstacles business owners face.

Drawing on his own experiences running a successful small business for twenty years, Vinturella lets you know what to expect as you start a business. He also shares numerous case studies based on actual companies to help you identify common mistakes and best practices in building a business.

Whether you already have a business idea, want to find one, or are considering career options, this book will improve your chances of success.


About the Author(s)

John B. Vinturella

John B. Vinturella, PhD, has more than 40 years’ experience as an educator, manager, entrepreneur, and strategist. He is the author of The Entrepreneur’s Fieldbook and co-author of Raising Entrepreneurial Capital, now in its second edition.

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Pub Date

May 10, 2024





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