Description
About the Author(s)
Rajagopal
Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts.
$34.99
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
Copyright Year | 2024 |
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Pub Date | January 30, 2024 |
Pages | 218 |
ISBN | 9781637425770 |
Print Price | $34.99 |
EISBN | 9781637425787 |
EBook Price | $17.99 |