Leading Edge Marketing: Turning Technology into Value

$21.99

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver ‘must-have’ solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits…with integrity. It is a comprehensive guide to deliver a winning solution–from concept to profit.

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About the Author(s)

Veronica Williams

Veronica Williams holds a B.A. in Economics from Brandeis University and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University. Williams is the Founder and a Managin…

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Additional information

Pub Date

March 12, 2014

Pages

244

ISBN

9781606496060

Print Price

$21.99

EISBN

9781606496077

EBook Price

$9.99