Enhancing the Managerial DNA of Your Small Business


Most people who start businesses do so with little or no experience and no formal education in business or management training. If this sounds familiar, this book has been written expressly for you and anyone who aspires to create a business. This book fills some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. Inside, you will learn five core topics that will make the difference between success and failure: strategic planning, financing, marketing, managing cash flow, and managing costs. This book also incorporates three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection.


About the Author(s)

Pat Roberson-Saunders

Pat Roberson-Saunders, Ph.D., has taught entrepreneurship for over 20 years and has developed a number of highly successful training programs designed to improve the effectiveness of small businesses.

Barron H. Harvey

Barron H. Harvey has a PhD from the University of Nebraska, and is Dean and Frank Ross/KPMG Endowed Professor at the Howard University School of Business. He is also a certified public accountant.

Philip Fanara

Philip Fanara, Jr. has a PhD from the University of Indiana, and is a Professor of Finance at the Howard University School of Business. He is also a chartered financial analyst.

Gwynette P. Lacy

Gwynette P. Lacy has a PhD from the University of Wisconsin and is an Associate Professor of Management (and a former Chair of the Management Department) at the Howard University School of Business.

Pravat Choudhury

Pravat Choudhury has a PhD from the University of California, Los Angeles, and is John E. Jacob Chair of the Marketing Department, and Professor of Marketing at the Howard University School of Busines…

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Additional information

Pub Date

April 30, 2014





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