Customer-Driven Budgeting: Prepare, Engage, Execute:The Small Business Guide for Growth


This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company’s existence and success. Customer-driven Budgeting offers a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. It emphasizes that the budget is the starting point and catalyst for gaining customers. The budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it. The customer is the object of every effort and dollar and drives the business, its goals, practices, processes, and activities. The market-focused, customer-driven principle takes budgeting out of the Finance organization and pushes it into Production, Shipping and Receiving, Purchasing, Inventory Management, IT, and outside the doors to vendors, bankers, investors, and others business partners. This book explains the treatment of these constituents in the budget. This book is one that can be used immediately in business budgeting. Its modular format permits the reader to start at the beginning of the budget process and work through it entirely or select a budget area most challenging to the business and work from there to other areas of priority. Given that this book covers the entire budget process, the author recommends following the format as presented to coalesce around the budget team.


About the Author(s)

Floyd Talbot

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Pub Date

December 15, 2012





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