Blame the Marketing: Why Companies Get it Wrong

Blame the Marketing dismantles the convenient myth that marketing failures are fixed by switching agencies, rebuilding websites, or increasing ad spend. Through real-world cases, a boardroom showdown over a rival building, a packaging disaster that redefined shipping, and a $1M launch before breakfast—this book reveals how deep operational issues in positioning, pricing, logistics, and leadership always surface in marketing.

What You Will Learn:

• The Root Causes: Identify why surface-level fixes consistently fail to resolve core business challenges.
• The DIVEABLE Method: Apply a battle-tested diagnostic framework to pinpoint what is actually broken before wasting more budget.
• Strategic Alignment: Transform marketing from an organizational scapegoat into a powerful lens for total operational growth.

Practical, opinionated, and refreshingly uncomfortable, this is an essential read for entrepreneurs, executives, and marketing leaders who want to stop treating symptoms and start fixing root causes.

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