A Primer on Sustainability: In the Business Environment

What does sustainability in the business environment really mean? The concept has evolved from a vague goal to “save the planet” to become a strategic imperative for business to enhance performance across many dimensions. We live in an age of increasing corporate accountability and if a business expects to survive for the long term, it must adhere to ever higher standards of behavior.

This book is dedicated to the understanding of sustainability in business by exploring the challenges of assessing and measuring it, by studying the systems thinking required to analyze it, and by developing a deeper appreciation for the ambiguity and complexity of improving it.

The book provides concrete and practical methodologies and tools for implementation that are evaluated and discussed by means of debating sharply opposing points of view and by performing business case study analysis. The book answers the question: “what can we do right now to improve the sustainability of our world?”

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