Service Innovation

Book Details

EISBN

9781631574962

Pages

174

ISBN

9781631574955

Copyright Year

2016

In Stock

April 21, 2016

Print Price

$34.95

EBook Price

$19.95

About The Authors

Anders Gustafsson

Anders Gustafsson,  is a professor of business administration in the Service Research Center (www.ctf.kau.se) at Karlstad University, Sweden. Anders Gustafsson also holds a part-time position as a pro...More
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Gary R. Schirr

Gary R. Schirr , is associate professor of Marketing at Radford University (Virginia, USA). Gary has a research focus on service innovation, user engagement, and social media marketing. He teaches soc...More
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Lars Witell

Lars Witell, is a Professor at the CTF-Service Research Center at Karlstad University, Sweden and holds a position as Professor of Business Administration at Linköping University, Sweden. Lars is als...More
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Per Kristensson

Per Kristensson, is Professor at the Service Research Center, at Karlstad University – in Karlstad, Sweden. He earned his Ph.D. from University of Gothenburg in 2003. Dr. Kristensson is also a visitin...More
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