Service Innovation

Service Innovation

Book Details

Year of Copyright

2016

Number of Pages

174

Print ISBN

9781631574955

E-book ISBN

9781631574962

In Stock

April 21,2016

E-book Price

$19.95

Print Price

$34.95

About The Author

Anders Gustafsson

Anders Gustafsson,  is a professor of business administration in the Service Research Center (www.ctf.kau.se) at Karlstad University, Sweden. Anders Gustafsson also holds a part-time position as a pro...View Details.

Gary R. Schirr

Gary R. Schirr , is associate professor of Marketing at Radford University (Virginia, USA). Gary has a research focus on service innovation, user engagement, and social media marketing. He teaches soc...View Details.

Lars Witell

Lars Witell, is a Professor at the CTF-Service Research Center at Karlstad University, Sweden and holds a position as Professor of Business Administration at Linköping University, Sweden. Lars is als...View Details.

Per Kristensson

Per Kristensson, is Professor at the Service Research Center, at Karlstad University – in Karlstad, Sweden. He earned his Ph.D. from University of Gothenburg in 2003. Dr. Kristensson is also a visitin...View Details.