William S. Seidel
William S. Seidel, as an innovator in the solar industry, the electronic toy industry, and the infomercial industry, he contributed to changing home monitoring by licensing the ﬁrst baby monitor, improved food storage by marketing the Food- Saver, and revolutionized the Las Vegas soil industry. He taught entrepreneurship, innovation, and marketing at Berkeley, and product development at San Francisco State. Simultaneously, he held senior corporate positions with great entrepreneurs, leading innovators, and best-selling authors. As an authority on marketing innovation and consultant to the National Labs, he has the experience of what works in the laboratory and what sells in the retail aisles.