Steve Baron

Steve Baron has carried out research in service(s) marketing for over 20 years, and has published findings in the main service journals as well as in mainstream marketing and business/management journals. He has co-authored a text on Services Marketing (now in its third edition) and was invited to edit a 4-volume “major work” on Service Marketing in 2010. His recent research interests include the practical application of the service-dominant logic (SDL) of marketing, and he was an invited member of the 2nd Otago Forum on the SDL. He is a regular attendee and presenter at the major Service(s) conferences, and is a committee member for the AMA Servsig International Research Conference.

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