Author

Ruby Roy Dholakia

Ruby Roy Dholakia is professor of marketing at the University of Rhode Island (URI). Engaged extensively in research projects on technologies for the home, her books include Marketing Strategies for Information Technologies (JAI Press, 1994), New Infotainment Technologies in the Home: Demand-Side Perspectives (Lawrence Erlbaum Associates, 1996), and Technology and Consumption:Understanding Consumer Choices and Behaviors (Springer, 2012).

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