Rohit Verma, Ph.D., is a professor of service operations management at the School of Hotel Administration (SHA). Prior to joining the Cornell faculty, he was the George Eccles Professor of Management, David Eccles School of Business (DESB) at the University of Utah. Verma has published over 50 articles in prestigious journals and is the co-author of Operations and Supply Chain Management for the 21st Century textbook and co-editor of Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice, a professional reference book that includes works of several of his colleagues at Cornell. He currently serves on the editorial review boards of Production and Operations Management, Cornell Hospitality Quarterly, and Journal of Service Research. He has co-edited special issues of Cornell Hospitality Quarterly, Decision Sciences, Journal of Operations Management, and Journal of Service Management.