Rajagopal

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

Related Books by the Author

Virtual Engagement: Managing Seamless Marketing with Technology
Proximity Marketing: Converging Community, Consciousness, and Consumption
Evolving with Inclusive Business in Emerging Markets: Managing the New Bottom Line
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Innovative Business Projects: Breaking Complexities, Building Performance, Volume Two: Financials, New Insights, and Project Sustainability
Innovative Business Projects: Breaking Complexities, Building Performance Volume One - Fundamentals and Project Environment