Rajagopal

Rajagopal is professor of marketing at EGADE Business School at Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Rajagopal is visiting professor at Boston University, Boston, Massachusetts and at University of Fraser Valley, British Columbia, Canada-India Campus.

Related Books by the Author

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Evolving with Inclusive Business in Emerging Markets: Managing the New Bottom Line
Innovative Business Projects: Breaking Complexities, Building Performance Volume One - Fundamentals and Project Environment
Innovative Business Projects: Breaking Complexities, Building Performance, Volume Two: Financials, New Insights, and Project Sustainability
Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
Proximity Marketing: Converging Community, Consciousness, and Consumption
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business