Business-Driven Digital Transformation: Efficiency, Scaling, and Innovation

Business-Driven Digital Transformation: Efficiency, Scaling, and Innovation

$31.99

Business-Driven Digital Transformation goes beyond technology—it’s about creating organizations that are fundamentally Built to Change. This book breaks down digital transformation into three key development goals: designing Efficient, Scalable, and Innovative transformation models that serve as strategic blueprints for success.

Focusing on business processes, architectures, and models, the author explores how organizations can drive meaningful change by integrating cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), Software-Defined Networks (SDN), Web 3.0, 5G/6G communications, edge computing, and the metaverse.

Rather than merely reacting to market shifts and competition, businesses that embrace this transformation become inherently adaptable, resilient, and future-ready—positioning themselves at the forefront of innovation.

Mindsense: A Strengths-Based Approach to Becoming Your Best Self

Mindsense: A Strengths-Based Approach to Becoming Your Best Self

$28.99

People that lead their life the fullest share a common secret: They find and develop their strengths to become their best self.

MINDSENSE: A Strengths-Based Approach to Becoming Your Best Self is not your typical self-help book. Its thirteen chapters provides practical applications of spotting and developing your strengths. Unlocking your potential and preparing you for a journey of enlightenment.

Dr. Mike shares his unique knowledge of positive psychology to help you reprogram your mind to live your life inside-out as opposed to outside-in. At its core, the book focuses on the concept of self-awareness and knowing thyself. Each chapter includes real-life stories and vignettes that are essential for true enlightenment.

MINDSENSE emphasizes the principle of forgetting things that happened to you in the past and focusing on where you are right now–without worrying about the future. The art of letting go helps you to detach from the crutches that hold you back. This is not a one-time destination but a continuous, engaging process that people that are enlightened commit to. This understanding is crucial to personal wellbeing and an enlightened life, and MINDSENSE will guide you in staying engaged and committed to the process of enlightenment.

MINDSENSE: A Strengths-Based Approach to Becoming Your Best Self promises:

  • To help you stop overthinking.
  • To help you stop comparing yourself to others because you are more than enough.
  • To build superior focus on acting like you’re a millionaire.

Begin your path to greatness today—because the best investment you can make is in improving yourself first before attempting to improve others. Your enlightenment journey starts now!

Virtual Engagement: Managing Seamless Marketing with Technology

Virtual Engagement: Managing Seamless Marketing with Technology

$31.99

“E-commerce revolutionized the global marketing practices…it has an open sky and sliver line of people, power, and profit to do business. Artificial intelligence in e-commerce calls for the immersive experience to step into a world of unique finds. This book converges technology and e-commerce to showcase the synchronized impact on boundaryless businesses and customer values. It is a learning guide for students and emerging e-commerce entrepreneurs.” –Kip Becker, PhD, Associate Professor Emeritus, Metropolitan College, Boston University

“As an early pioneer who implemented one of the first e-commerce master’s program in the country, I recognize how success hinges not on what firms sell but on how they engage customers virtually. This book masterfully integrates e-commerce strategies with artificial intelligence and digital marketing, offering practical insights through real-world case studies. An essential resource for students and professionals entering the e-commerce landscape.” –Vijay Kanabar, PhD, Associate Professor, Computer Science and Administrative Sciences, Metropolitan College, Boston University

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

International Marketing in a Changing World: A Managerial Guidebook

International Marketing in a Changing World: A Managerial Guidebook

$34.99

Navigate Global Markets with Confidence

International marketing has never been more complex – or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.

Capital Without Borders: Direct Investments and Strategic Insights for Economic Growth

Capital Without Borders: Direct Investments and Strategic Insights for Economic Growth

$34.99

In today’s global economy, mobilizing domestic and foreign investment is essential for sustaining growth and competitiveness. Foreign Direct Investment (FDI) can be a powerful tool for economic transformation, yet its flow remains unpredictable—concentrated in specific regions, creating both opportunities and challenges. This uneven distribution can either accelerate technological advancement or widen development gaps.

Capital Without Borders: Direct Investments and Strategic Insights for Economic Growth explores FDI’s role in driving innovation, growth, and global competitiveness. It examines investment strategies, allocation priorities, and the evolving significance of FDI in shaping economies. Through lessons from transition economies like Central Eastern Europe and China, as well as insights into top donor nations—the US, Japan, China, and the EU—the book provides practical recommendations for optimizing investment strategies.

Designed for policymakers, business leaders, economists, and academics, this book offers a comprehensive analysis of investment trends, motivations, and regulatory frameworks. Whether shaping economic policy or guiding corporate or investment strategy, readers will gain the tools to navigate complex investment landscapes and maximize FDI’s returns.

The Scrappy Entrepreneur: How to Effectively Lead an Innovation-Driven Startup

The Scrappy Entrepreneur: How to Effectively Lead an Innovation-Driven Startup

$28.99

Starting an innovation-driven company is hard. Let this book make it easier for you.

You have a business idea that you truly believe in. The extensive market research that you have done has made you even more passionate about pursuing your idea. But before you can start selling, you will need significant amounts of funding to develop your product and/or successfully meet regulatory requirements. You will also need help from people with skillsets that complement yours. If you find yourself in this situation, this book is for you.

Drawing on her own first entrepreneurship experience with medical technology startup palmm Co., author Véronique Peiffer gets to the nuts and bolts of three key topics tailored to scrappy entrepreneurs—those who need to be extra resourceful to push their companies to the next phase:

  • Fundraising,
  • Hiring and managing a startup team,
  • Dealing with the many less exciting, but necessary aspects of creating and running a business, such as bookkeeping, document management, vendor selection and more.

The Scrappy Entrepreneur helps you know what to expect and even includes simple spreadsheet templates that can save you considerable time and money. The hard-won learnings from seven other medtech entrepreneurs provide additional perspectives.

Ultimately, reading this book will make any first-time entrepreneur feel better prepared for the real deal.

The Michelangelo Principle: How Busy Leaders Accomplish More by Doing Less

The Michelangelo Principle: How Busy Leaders Accomplish More by Doing Less

$31.99

Achieve More by Doing Less

Success in leadership often becomes its own trap. The better you perform, the more complexity, noise, and demands pile onto your plate. But what if the key to extraordinary results isn’t doing more, but removing what doesn’t matter?

The Michelangelo Principle: How Busy Leaders Accomplish More by Doing Less challenges you to rethink leadership. Like Michelangelo carving David, true mastery lies not in adding, but in chiseling away the unnecessary to reveal your full potential.

This book is designed for Corporate Olympians, high-performing leaders caught in the paradox of success. With fresh perspectives, innovative concepts, and actionable tools, you’ll learn to sidestep inefficiencies, eliminate distractions, and amplify your leadership impact.

  • Break Free from Leadership Traps – Avoid time-wasters, zombie projects, and the illusion of competence.
  • Build Resilience – Shift from rigidity to adaptability with systems that thrive in uncertainty.
  • Activate Your Team – Transform committees into high-performance teams that own results.
  • Leave a Legacy – Stop leaving trails of activity and start building systems that outlast you.

From The Valley of Death to The Two Buckets Problem, The Michelangelo Principle introduces powerful frameworks and practical tools inspired by disciplines as diverse as physics, history, and engineering. It challenges conventional wisdom and offers practical steps to streamline your leadership, sharpen decision-making, and focus on what matters most.

This is not just another book on productivity. It’s a roadmap for creating a simpler, stronger, and more impactful path to leadership success.

Influence with Eloquence: Classical Persuasion for Business Professionals

Influence with Eloquence: Classical Persuasion for Business Professionals

$31.99

Not only effective. Not only efficient. But eloquent.

For hundreds of years, great rulers, teachers, and thinkers have embraced the arts of eloquence—that is, stylishly persuasive communication. Yet, over the last century or so, we’ve largely forgotten about these arts. Influence with Eloquence revives these timeless traditions, connects them to the modern workplace, and shares practical takeaways to strengthen one’s communication savvy.

The old is new again.

Spotlighting Ancient Greece and Roman wisdom from thinkers like Plato, Aristotle, Cicero, and Augustine, Influence with Eloquence outlines dimensions of powerful speaking and writing that many MBA programs overlook. The book gives you an all-access pass to the wellspring of classical strategies and tactics to enhance pitches, enliven documents, and enrich interactions. Offering more than simple turn-key tricks, Influence with Eloquence teaches rhetorical attitudes alongside their business applications, so you can become equipped to communicate in the workplace and marketplace with 360-degree vision and versatility.

Strategic eloquence.

An indispensable guide for leaders, managers, sales professionals, and workplace trainers, Influence with Eloquence uncovers the often-overlooked art of rhetorical communication. By embracing the rhetorical principles outlined in this book, you will energize audiences, cultivate deeper conversations, and forge enduring professional relationships. Pitches will become captivating narratives. Emails will become instruments of influence. And job interviews will become performances of persuasion.

Influence with Eloquence will empower you to captivate others with every word you speak and write.

Reengineering Purchasing: Lessons from the Front Lines

Reengineering Purchasing: Lessons from the Front Lines

$31.99

In his book Reengineering Purchasing: Lessons from the Front Lines, Paul Ericksen shares over three dozen personal experiences where he was responsible for fundamental changes to purchasing strategy and practice that increased the competitiveness of the companies and clients he worked at and for. His stories show how a more collaborative approach to supplier management increases the positive financial impact purchasing can contribute above-and-beyond material and services cost reduction.

At the end of each chapter are listed the lessons learned from each experience.

Reengineering Purchasing will benefit anyone working in supply management, as well as corporate executives looking for a new and expanded approach to purchasing.