Author

Laurent Houlier

Laurent Houlier is a multi-linguist with over 27 years’ experience in successfully delivering holistic international strategies and leadership for a variety of European fast-moving consumer goods (FMCG) organizations. He has taken domestic companies and pioneered their brands all over the world. His specialty is in selecting the most suitable channel mix, designing strategies to maximize their performance in the most sustainable way. He was integral in winning the Queen’s Award for International Trade over several years for a major UK brand.

Related Books by the Author