Dr. Jessica Rogers holds a PhD in business administration with a specialization in marketing. Her research centers on organic social media marketing engagement, brand loyalty, and Gen X females. Dr. Rogers has taught both undergraduate and graduate level courses in marketing for over a decade, and has 16 years of field experience in operations, management, sales, and marketing prior to transitioning into higher education. Dr. Rogers is both nationally and locally recognized in the digital marketing education arena. She has been recognized by Hubspot as an innovative professor of digital marketing, as well as Social Media Marketing Magazine’s ‘Top Marketing Professors on Twitter’.