Hunter Hastings has spent 40-years in global commerce, as an executive and a consultant. He has been prominent in several innovations in his primary field of brand building, including the application of computerization to the knowledge processes of marketing. He has occupied the posts of Chief Marketing Officer in a global consumer products business, Chief Executive Officer in a Silicon Valley start-up enterprise, and Senior Partner in a global consulting company. He is currently also serving as adjunct faculty at Hult International Business School, the largest global graduate business school, for which he is researching Service Science, Management, and Engineering precepts and developing a global education program. He has co-authored three books with Jeff Saperstein.