George R. Milne is a professor of marketing and director of the Isenberg PhD program at the University of Massachusetts Amherst. He holds a PhD in marketing from the University of North Carolina at Chapel Hill and an MA and BA in economics from the University of Utah. A majority of Dr. Milne’s research has focused on public policy and marketing and interactive marketing topics, particularly related to the area of information privacy. Dr. Milne has published over 60 articles in journals such as Journal of Marketing, Journal of Interactive Marketing, Journal of Public Policy and Marketing, and Journal of Consumer Affairs. He lives in Amherst, MA and finds privacy by spending time in nature and through his mediation practice.