Dr. Debra Zahay is full professor of marketing and director of the Master of Science in digital marketing and analytics at St. Edward’s University in Austin Texas. She holds her PhD from the University of Illinois, Urbana,-Champaign, her MBA from Northwestern University in Evanston, Illinois, her JD from Loyola University in Chicago, Illinois and her AB from Washington University in St. Louis, Missouri.Dr. Zahay researches how frms use customer information for competitive advantage. She has published extensively and presented her work at many academic and practitioner conferences. She has co-authored two additional textbooks in digital and social media marketing.