Dr. Debra Zahay is the president of Zahay, Inc. (www.zahay.com), a digital marketing strategy consulting firm. She has been teaching Internet Marketing and related topics at the university level since 1999 and has taught full-time at Aurora University, Northern Illinois University, North Carolina State University and DePaul University. She holds her doctorate in Marketing from the University of Illinois, Urbana-Champaign, her master of management from Northwestern University, Evanston, Illinois, her juris doctor from Loyola University, Chicago, and her AB from Washington University in St. Louis, Missouri. Dr. Zahay researches how firms can use customer information to increase firm performance. Some journals in which she has published include Journal of Interactive Marketing (Best Paper 2014), Journal of Product Innovation Management, Decision Sciences, and Industrial Marketing Management. She co-authored the third edition of the textbook Internet Marketing: Integrating Online and Offline Strategies with MaryLou Roberts, is on the editorial board of the Journal of Database Marketing and Marketing Strategy Management and Industrial Marketing Management and is editor-in-chief of the Journal of Research in Interactive Marketing.