Author

David Soorholtz

David Soorholtz spent the first 16 years of his business career as a salesperson, brand manager/director, and licensing executive in the veterinary healthcare industry. In 1998, David founded MarketSense, a marketing research and marketing consulting company focused on agriculture. In 2015, David sold MarketSense to the Kleffmann Group, one of the world’s largest agricultural marketing research companies. He is currently Managing Director for Kleffmann North America, Inc., d/b/a KG MarketSense.

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