Author

Carla Ferraro

Carla Ferraro is a Research Fellow at the Australian Centre for Retail Studies, and a visiting professor at EADA in Barcelona. She is currently undertaking her PhD looking at the customer experience and behavior in retail, with the support of one of Australia’s largest retailers. She is published in several academic and trade journals, presents on retail and consumer trends at conferences internationally, and has taught several marketing units including an International Marketing Study program.

Related Books by the Author