The New Era of the CCO: The Essential Role of Communication in a Volatile World
The role of the chief communication officer (CCO) has dramatically changed over the past 30 years. Once focused on communications tactics, today’s CCO has become a strategically critical leader to any kind of enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, values, and character, and with building enterprise reputation through stakeholder engagement.
As a part of the “C-Suite,” the CCO must understand the business at all levels—financial, operational, environmental, and even psychological—as well as the role she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media.