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Technical Marketing Communication: A Guide to Writing, Design, and Delivery

$21.99

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3As every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you’ll be prepared for every aspect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.

Categories: Corporate Communication, Digital Social Media Marketing and Advertising SKU: 9781631572661 Tag: 2016 Digital Library
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  • Author and Book Preview
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Description

About the Author(s)

Emil B. Towner

Emil Towner is an assistant professor of business communication in the Herberger Business School at St. Cloud State University. Prior to his academic career, he spent 19 years in marketing and communi…
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Heidi L. Everett

Heidi L. Everett has more than 20 years leading on-site and virtual teams in marketing and communications. In addition, she has been teaching advanced courses in business communications, analytical wr…
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Additional information

Copyright Year

2016

Pub Date

April 21, 2016

Pages

160

ISBN

9781631572661

Print Price

$21.99

EISBN

9781631572678

EBook Price

$13.99

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