Successful Cross-Cultural Management: A Guide for International Managers

Globalization and unlimited connectedness to all places in the world give us the impression that our world is growing smaller and smaller. We can get products from all over the world any time, easily communicate with people on the other side of the planet with just a mouse click, and travel almost anywhere within a day or two.

Despite increasing connectivity and globalization, cultural differences remain. The more connected and international we become the more differences between cultures—views, values, and communication styles—become evident. International managers are supposed to succeed in an arena where rules are very different and difficult to understand, which often are not obvious.

This book explains how we all have our own cultural programs and how these programs influence our management activities. It discusses which cross-cultural experiences managers have, how they react to stress and misunderstandings during these encounters, and which strategies they can develop to successfully reach their goals.

It covers all aspects of cross-cultural management such as cross-cultural negotiations, conflict, and leadership and explains how to deal with culture shock and which training methods to choose when preparing employees for an international assignment. Mini case studies and cross-cultural incidents present vivid examples of the international workplace and its cultural challenges.

The book finally gives recommendations for international managers on how to prepare themselves for a cross-cultural management future.

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