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Social Roots: Why Social Innovations Are Creating the Influence Economy

Social Roots: Why Social Innovations Are Creating the Influence Economy

$21.99

Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. Inside is the story of the near magical transformation, written specifically so we do not forget the significance of this decade of leadership in the influence economy. Many of the stories in the first part of Social Roots are about organizations that took the opportunity to experiment and experience the power of social networking approaches to conducting business; and social innovators striving to make the world a better place. Their contributions to creating the influence economy are numerous, and their story of how they achieved success creates a tapestry of insight.

Categories: Digital Social Media Marketing and Advertising, Marketing SKU: 9781606499283 Tag: 2014 Digital Library
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  • Author and Book Preview
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Description

About the Author(s)

Andrew Weir

Andrew Weir is the Director of Customer Experience at SalesChoice Inc., where he oversees product development and customer engagement practices. He has also been a strategy consultant for Helix Commer…
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Cindy Gordon

Dr. Cindy Gordon is the CEO & Founder of SalesChoice Inc., a SaaS sales predictive and prescriptive analytics company (www.saleschoice.com) that runs on top of SalesForce.com, the #1CRM company. Prior…
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John P. Girard

John P. Girard, PhD, is an author, storyteller, and adventurer who has enjoyed the privilege of speaking to groups on six continents about technology, leadership, and culture. John holds the Peyton An…
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Additional information

Copyright Year

2015

Pub Date

September 30, 2014

Pages

175

ISBN

9781606499283

Print Price

$21.99

EISBN

9781606499290

EBook Price

$9.99

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