Rational Madness: The Essence of Brand Storytelling

$28.99

Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people’s deepest motivations.

Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That’s why this is not just a book about marketing; it’s a book that believes brands can have an impact on the future of humanity.

Category: SKU: 9781637429006 Tag:

Description

About the Author(s)

Juuso Kalliala

Juuso Kalliala is a seasoned marketing communications professional with over 20 years of experience.

Book Preview

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Additional information

Pub Date

December 2025

Pages

108

ISBN

9781637429006

Print Price

$28.99

EISBN

9781637429013

EBook Price

$17.99