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Overcome AD-versity: How to Put Persuasion Power in Advertising

Overcome AD-versity: How to Put Persuasion Power in Advertising

$34.99

Understanding psychology is the key to creating advertising with persuasive power.

This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.

The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.

These insider lessons are explained by a Madison Avenue veteran, plus:

  • Why create campaigns?
  • What to look for as selling leverage.
  • Challenges in producing ads.

The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.

Reduce your advertising waste – give your ads more power.

Categories: Digital Social Media Marketing and Advertising, Marketing SKU: 9781637426104 Tag: 2024 Digital Library
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  • Author and Book Preview
  • Book Information

Description

About the Author(s)

Barry Milavsky

Barry Milavsky graduated from the University of British Columbia, then received an MA in Communications at the University of Pennsylvania. On graduation, he started with Young & Rubicam NY on Madison Avenue. He worked at other major NY agencies before joining Grey Advertising in Caracas, then Grey in Toronto.
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Additional information

Copyright Year

2025

Pub Date

July 8, 2024

Pages

216

ISBN

9781637426104

Print Price

$34.99

EISBN

9781637426111

EBook Price

$17.99

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