Herding Cats: A Strategic Approach to Social Media Marketing
$21.99
This book is a concise, insightful, and actionable series of chapters that communicate strategic and timeless fundamentals to help organizations, companies, and brands develop and manage their social media marketing efforts.One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization’s unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.
Andrew Rohm is an associate professor in the marketing department at Loyola Marymount University and director of the M-School, an undergraduate educational initiative designed to transform higher-lear…
Michael Weiss has been helping people tell their stories for over 30 years. It all began when he was the lead singer and bass player in multiple bands in Boston and Los Angeles and first learned how t…
