Description
About the Author(s)
Cornelis de Kluyver
John A. Pearce II
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$37.99
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
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Copyright Year | 2021 |
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Pub Date | May 14, 2021 |
Pages | 288 |
ISBN | 9781637420423 |
Print Price | $37.99 |
EISBN | 9781637420430 |
EBook Price | $17.99 |