Global Business Strategy


Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

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About the Author(s)

Cornelis de Kluyver

Dr. Cornelis A. (“Kees”) de Kluyver is professor emeritus and former dean and James and Shirley Rippey distinguished professor at the Lundquist College of Business at the University of Oregon. His aut…

John A. Pearce II

Dr. John (Jack) A. Pearce II is the distinguished scholar in residence at Eastern University, where he teaches and mentors doctoral students in the PhD program in organizational leadership. In 2020, S…

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Pub Date

May 14, 2021





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