Educating Business Professionals: The Call Beyond Competence and Expertise


Given the influential role that business professionals now play in society, high-quality education is essential. A recognition that business programs can and should nurture leaders committed not only to personal and corporate success but also to social progress rests at the core of a revised and renewed education model.
Steeped in the liberal arts, this book presents a practical plan to achieve that goal. It makes a cogent argument for incorporating a theoretical model of professionalism into undergraduate and graduate business programs, and offers guidance to business deans and faculty interested in preparing students for the evolving role of business leadership in the 21st century. Using an adapted “wheel of professionalism” model, it describes curricular content and educational approaches designed to guide students toward higher levels of professionalism, social consciousness, and ethical decision-making.


About the Author(s)

Lana S. Nino

Lana Nino is a co-chair and associate professor of business administration at Whittier College. Nino received a PhD in higher education from the University of California, Riverside. She is also a ce…

Susan D. Gotsch

Susan Gotsch is professor of sociology, having served as vice president for academic affairs and dean of faculty at Whittier and Hartwick Colleges. With backgrounds in history, political science, and …

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Pub Date

December 31, 2016





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