Doing Business in Emerging Markets: Roadmap for Success


“This book provides a good review of the challenges facing business in the emerging markets and initiates the discussion of the roadmap necessary for success. I found it thought-provoking and recommend it to anyone with a desire to take their business from local to global.” —Jayshree Pandya, Founder Risk Group LLC (http:// and author of the book, The Global Age: NGIOA @ Risk
“This book provides a complete review about political and economic impacts in developing business abroad. It shows a very interesting historical review with recent facts clearly punctuated. You will enjoy it.” —Osvaldo Costa, Senior HR Manager at Tigre S.A., Joinville, Santa Catarina, Brazil.

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About the Author(s)

Marcus Goncalves

Marcus Goncalves, EdD, PhD, is an international business scholar and management consultant with primary research interest focused on global entrepreneurship, internationalization modes, pa…

José Alves

José Alves is an associate professor of management at the Faculty of Business, Government, and Social Work of the University of Saint Joseph, Macau.

Rajabahadur V. Arcot

Rajabahadur V. Arcot is an independent industry analyst/columnist and business consultant with around 40 years of senior managerial experience.

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Pub Date

October 16, 2014





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