Conducting Survey Research: A Practical Guide


Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey.
Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs.
The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.


About the Author(s)

John Fogli

John Fogli is the Founder and President of Sentenium, Inc. a successful data analytics consulting company. John’s business research methods have helped public and private industries better understand…

Linda Herkenhoff

Linda Herkenhoff, PhD (University of Western Australia) is a full professor in Graduate Business at Saint Mary’s College in Northern California, United States of America. Linda has 16+ years’ experien…

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Pub Date

April 5, 2018





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