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A Beginner's Guide to Mobile Marketing

A Beginner’s Guide to Mobile Marketing

$21.99

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy.
Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.

Categories: Digital Social Media Marketing and Advertising, Marketing SKU: 9781606498408 Tag: 2014 Digital Library
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  • Author and Book Preview
  • Book Information

Description

About the Author(s)

Molly Garris

Ms. Molly Garris is senior manager, digital marketing strategy at Neutrogena, where she works to evangelize consumer-centric digital best practices in digital creative development, consumer insights, …
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Karen Mishra

Dr. Karen Mishra is a business school professor in Raleigh-Durham, North Carolina where she was selected MBA professor of the year in 2014. She teaches digital marketing in the MBA program at Meredit…
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Additional information

Copyright Year

2015

Pub Date

December 30, 2014

Pages

160

ISBN

9781606498408

Print Price

$21.99

EISBN

9781606498415

EBook Price

$9.99

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