Dr. Garry Prentice is a chartered psychologist with research experience within the marketing, addiction, health, social identity, learning, and quantitative methods areas and is a psychology lecturer at Dublin Business School. His research consultancy work has included constructing questionnaires suitable for assessment of program outcomes, statistical analysis of participant outcomes, and report writing. He has publications within the marketing, addiction, psychology, and social research fields, including conference abstracts, reports, and peer-reviewed journal articles.