Author

Ahmet Bayraktar

Dr. Ahmet Bayraktar is Assistant Professor of Marketing at Bozok University. He received his Ph.D. from Rutgers Business School (2013). He has taught Introduction to Marketing, Consumer Behavior, Marketing Communication and International Marketing, among others, at both graduate and undergraduate levels. His research interests include country branding, city branding, brand equity, relationship marketing, marketing ethics, word-of-mouth communication and mindfulness. He has been an ad hoc reviewer for journals such as International Business Review, Journal of Brand Management, and Global Journal of Business Research.

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