Transformative Strategic Thinking: The Art of Disciplined Business Creativity

$34.99

In an era marked by rapid innovation and disruptive technologies like AI, unforeseen global challenges like the recent pandemic, and pressing sustainability challenges, businesses’ survival and success hinge on their ability to transform continuously.

The success stories of industry giants like Amazon, Uber, and Airbnb reveal a crucial insight: Thriving in today’s market isn’t just about innovative products or cutting-edge technology—it’s about pioneering business models.

This book introduces the Transformative Strategic Thinking (TST) toolkit, a creative thinking methodology designed for businesses eager to embrace change and explore new business model scenarios. The TST toolkit combines analytical tools for evaluating current business models with five transformational practices for experimenting with new ones.

Concluding with real-life success stories of three entrepreneurs who navigated disruptive innovations and black swan events through the TST approach, this book provides a hands-on perspective on transforming business models. Different from traditional strategy literature, this book doesn’t offer off-the-shelf formulas but empowers you to think creatively. With step-by-step guidance, visual collaboration tools, real-world case examples, exercises, and design tips, you will learn to dissect your current business model, identify areas for improvement, and foster a creative approach to developing new models.

Targeted at forward-thinking managers, daring entrepreneurs, aspiring business leaders, and ambitious startup founders, the TST toolkit equips them to challenge conventional business models and design innovative ones. It is equally valuable for students and enthusiasts of business design, design thinking, and entrepreneurship.

Nice Guys Finish Last And Other Workplace Lies: Successfully Navigating the Modern Workplace

$34.99

Today’s modern workplace can be an extremely challenging place. Virtually everyone has a story about an impossible boss, a difficult coworker, a challenging deadline, a toxic work environment, a lack of resources, an annoying new policy- leaving today’s worker in serious need of trusted advice to navigate the daily challenges they face.

Unfortunately, much of the advice circulating in today’s workplace is misleading and untrue, full of rarely challenged and generally accepted principles and “truths” that are actually false. Regrettably, well-meaning people often adopt these lies, myths, and misrepresentations and too often suffer the consequences of the poor advice that they convey.

Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace meets this urgent need by serving as an essential resource for today’s worker. It directly identifies and exposes the lies, half-truths and misperceptions that cause havoc and disruption in the workplace, offering time-tested principles addressing workplace challenges and facilitating workplace success and advancement.

Written by an experienced NASA engineer with a long career of practical, hands-on experience leading technical teams on complex spaceflight missions, this book leverages years of experience to clearly identify the lies and mistruths prevalent in today’s workforce. Armed with a wealth of examples from his own challenging workplace experiences, each chapter identifies common workplace falsehoods and highlights key principles vital for workplace success.

Written in a straightforward, entertaining, and easy to digest manner, Nice Guys Finish Last and Other Workplace Lies dispels commonly accepted workplace myths and provides the reader with the benefits of a lifetime of practical workplace experiences without having to experience the “school of hard knocks” themselves.

Global Climate Change: A Guide for Future Action

$34.99

Recently, large parts of the world faced record high temperatures–another item on a long list of warning signs about the climate. This book is for the reader interested in having a better understanding of the nature and causes of climate change and the measures being undertaken.

Global Climate Change suggests success is unlikely and to prevent catastrophe, more radical and uncomfortable actions will be needed. Many groups in society (e.g. governments, economies, businesses, public services) will need to undertake such actions to mitigate climate change and deal with its consequences. This book provides guidance about what these actions will involve.

Designing Service Processes to Unlock Value, Fourth Edition

$31.99

The service process design landscape is rapidly evolving, with technology-enabled innovations allowing the service provider to create a more personalized service experience and customers to take a more active role in the service process.

Designing Service Processes to Unlock Value was written to help you understand the opportunities (and challenges) for value creation in this dynamic environment. You will learn about approaches for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And because service performance outcomes are dependent on the knowledge, skills, and abilities—that is, capabilities of both service providers and customers, the book concludes with strategies for unlocking these capabilities to further boost value co-creation.

This edition was being revised when artificial intelligence (AI) and generative AI (e.g., ChatGPT) was being embedded in more and more service processes ranging from knowledge-intensive professional services to transactional services we engage with every day.

Much like the COVID-19 global pandemic, AI and other developing technologies such as robots, extended reality, digital twins, Internet of Things, and other smart technologies, will continue to have profound impacts on how services are designed, delivered, and experienced by service providers and customers, as well as the communities and world in which we live.

This edition includes new and updated examples of technology-enabled innovations that provide unprecedented flexibility in service process design and continue to transform how service providers and customers co-produce services. At the same time, you will see how these and other service innovations can have important—and sometimes surprising—impacts on the benefit and cost trade-offs and synergies that determine value co-creation.

Classroom to Workplace: Land Your First Marketing Communications Job

$31.99

Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now.

Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.

Creating Value Through Project-Based Supply Chain Decisions

$31.99

Good project decisions result in successful careers and profitable companies. Bad decisions can be costly and cause operational downtime, may hurt employee morale, and impact customers and suppliers. Making a good decision has become very difficult because of increasing operating complexity and less marketplace predictability. Because of this: employers rate critical thinking and decision making as a top essential skill.

Business problems are complex – so why do we continue to use a standard one-dimensional approach to solve complex, risky, and unpredictable problems?

This book takes a novel but practical, multi-dimensional approach to making value-creating project decisions–decisions which use less resources to produce maximum value, including:

  • Link company strategy and goals to project concepts,
  • How to assess which projects produce value,
  • Risk,
  • Make or buy project criteria,
  • Service based project decisions.

This book is intended for project managers, supply chain professionals, and operationally focused roles for individuals having responsibility for successfully delivering projects and want to take charge of their career.

The Leadership Edge: Think, Behave, and Communicate Like a Leader

$28.99

Businesses rise, fall, or stall based on their level of leadership. Businesses that invest the time, energy, and resources to develop leaders enjoy a competitive edge—and by developing leaders who can develop other leaders, unleash the power of rapid and sustainable growth. By developing people with the skills to put team members and customers in the best position to succeed, they ensure their own success.

The Leadership Edge gives business leaders and leadership coaches, consultants, and trainers a framework for developing strong business leaders who can learn to develop other strong business leaders. It serves as a guide, offering insights, strategies, and practical tools to empower individuals and organizations to gain their own leadership edge.

Whether you are a seasoned executive, a middle manager, an emerging leader, or a leadership consultant, the principles and practices explored in The Leadership Edge provide the knowledge and resources to unleash your leadership potential and make a meaningful impact on your organization.

Business and Management in the Age of Intangible Capitalism

$28.99

Business and Management in the Age of Intangible Capitalism focuses on intangible assets and their repercussions for business and society.

The rise of intangible capitalism is a complex socio-economic phenomenon that has gained momentum in recent years, as 90% of the value of S&P 500 companies consists of intangible assets. The prevalence of intangible capitalism represents a paradigmatic shift, suggesting a departure from conventional business practices for multiple compelling reasons. The change affects fundamental aspects of business, including strategy, competitive advantage, organizational structure, investment practices, marketing approaches, and even business valuations. Furthermore, intangible assets, directly or indirectly, have substantial implications for society and our daily lives.

Business and Management in the Age of Intangible Capitalism focuses on intangible assets and their repercussions for business and society. It provides insights into the evolving landscape of intangible capitalism, where wealth generation is increasingly based on invisible elements.

This volume serves as a critical resource for managers, scholars, and citizens navigating the complexities of the modern intangible economy.

Generative AI for Marketing

$31.99

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.

To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.

Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.