Consumer Protection in E-Retailing in ASEAN

While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection.

Consumer Protection in E-Retailing in ASEAN examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project:

• Discusses the six issues of e-consumer protection;
• Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and
• Proposes a multi-sector governance framework for e-consumer protection.

Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers.

Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

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