Associate Professor Huong Ha is Head, Business Programmes, at School of Business, Singapore University of Social Sciences. She has been affiliated with University of Newcastle, Australia. Her previous positions include dean, director of R&D, deputy course director, chief editor, executive director, business development manager, and so on. She holds a PhD from Monash University (Australia) and a master’s degree from NUS (Singapore). She was a recipient of many teaching excellence awards, scholarships, and research-related grants. She has published more than 80 journal articles, books, book chapters, conference papers, etc. She is an invited member of the scientific and/or technical committees of international conferences, and a reviewer of high-ranking international journals.