Building a Marketing Plan: A Complete Guide

In any journey, if you don’t know where you are going, how will you know when you get there? Equally, if you don’t have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long-term profitability?

Building a Marketing Plan: A Complete Guide is a book that aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. If you’re a marketing student or managing a marketing department, this outstanding books draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner.

Demanding and savvy customers, along with a turbulent global business environment, require marketers to be highly sensitive to the environmental trends and capable of identifying the latest marketing opportunities and threats at an early stage. The successful use of processes and activities of marketing planning is crucial for organizations that aim to prosper over the long term.

Through this text you will conduct an in-depth analysis of your current situation; develop a deep understanding of your target markets; set realistic, measurable and timely marketing objectives; develop a series of marketing strategies based on four key elements of marketing; and ensure that you have considered efficient implementation and control mechanisms.

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