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The Good, The Bad, and The Emoji: Mastering the Art of Review Data

The Good, The Bad, and The Emoji: Mastering the Art of Review Data

$28.99

Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data.

Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to harnessing online reviews’ power to influence consumer behavior, foster trust, and product success.

Drawing from over two decades of expertise, development, and real-world encounters, this dynamic trio has curated a comprehensive yet accessible toolkit for navigating the world of customer feedback. From demystifying various review data sources to leveraging state-of-the-art AI technologies, this book empowers everybody with indispensable insights crucial for thriving in today’s digital era.

The Good, The Bad, and The Emoji stands as your indispensable companion in conquering the realm of online reviews and safeguarding the future of your organization.

Categories: Digital Social Media Marketing and Advertising, Marketing, Tourism and Hospitality Management SKU: 9781637427040 Tag: 2024 Digital Library
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Description

About the Author(s)

Menno Beker

Menno Beker is a successful Dutch serial entrepreneur, experienced executive, and co-owner of various companies, including Olery.com. With more than 25 years of expertise in the digital and reputation management space, he has developed a strong reputation himself.
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Hans Keukenschrijver

Hans Keukenschrijver has been involved in designing new solution-market combinations and pivoting business models in tech industries. He is an accomplished Dutch entrepreneur and CEO & co-owner of Olery.com.
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Wouter Hensens

Dr. Wouter Hensens is the Executive Dean of Stenden South Africa. His research focusses on online guest reviews leading and has led to the integration of online review data in hotel rating systems in different countries.
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Additional information

Copyright Year

2025
Pub Date

August 6, 2024
Pages

126
ISBN

9781637427040
Print Price

$28.99
EISBN

9781637427057
EBook Price

$17.99

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