Author

Wim Biemans

Wim Biemans is associate professor of marketing & innovation at the University of Groningen, the Netherlands. He received his PhD from the Eindhoven University of Technology, the Netherlands. Wim has more than 25 years of experience researching, teaching and consulting about B2B marketing and innovation management. He authored several books about marketing and innovation and has taught as guest professor at universities in Europe, Asia and the US.

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