Author

Scott D. Swain

Scott D. Swain a professor of marketing at Clemson University, having previously held faculty positions at Boston University and Northeastern University. His scholarly research focuses on stakeholder-company relationships, technology consumption, and advanced methodology and can be found in leading journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Marketing Letters, and Journal of Personal Selling & Sales Management. Scott is an active consultant to leading organizations in matters related to stakeholder psychology, branding, communication, and marketing analytics. Recent collaborations include 3M, Allstate, Coca Cola, Farmers Insurance, GAP, General Motors, Goodyear, Honda, Mattel, Nestlé, Nickelodeon, RE/MAX, Staples, Travelocity, United Airlines, and Verizon. Scott is frequently sought as an expert witness in litigation involving trademark infringement, deceptive advertising, brand dilution, and advertising claims substantiation. He holds a Ph.D. and an MBA from the University of South Carolina, as well a B.S. in Physics from Francis Marion University and a B.S. in Electrical Engineering from Clemson University.

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