Ruben Ugarte is a data strategist at Practico Analytics, where he has worked with over 75+ companies from 5 continents and all company stages to use data to make higher quality decisions. This includes clients such as British Columbia Government, Jive, Uberconference, and Circle. These decisions helped companies lower acquisition costs, save hundreds of thousands of dollars, and reclaim wasted time. He has helped companies and teams get more insights and value of their data. Ruben’s ideas and work have been featured in industry-leading blogs such as ConversionXL and Openview Labs. He also maintains a popular blog that has been read by over 100,000 readers. He resides in Vancouver, BC, and spends his free time dancing and learning.