Author

Richard C. Hanna

Richard C. Hanna professor of marketing at Babson College, in Wellesley, Massachusetts, having previously held faculty positions at Boston College and Northeastern University. A co-author of the book Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform, Dr. Hanna has published in numerous premier journals. He currently teaches digital marketing, marketing communications, and marketing research both at the undergraduate and graduate level. Prior to joining Babson College, Dr. Hanna was on the marketing faculty in the D’Amore –McKim School of Business at Northeastern University and the Carroll School of Management at Boston College. Dr. Hanna’s background also includes roles in sales, public relations and marketing communications.  Dr. Hanna is a highly sought-after consultant and executive advisor in the areas of marketing strategy, research design, and analysis. Clients include Verizon, Pri-Med, Northeast Utilities, Hong Kong Shanghai Banking Corporation (HSBC), Interaction Associates, Holden Advisors, BC Alumni Association, Boston Cybertech, Global Fitness, Iconpower, Inc. and Thoughtbridge, Inc. among others.  His consulting, research and training helps organizations optimize their promotional strategies and utilize new media to influence consumer response. His current research focuses on gamification and social media marketing.

Related Books by the Author