Peter B. Hirsch runs an independent consulting firm specializing in corporate reputation and issues management with more than 25 years experience in counseling global corporations. He has counseled participants in a variety of issues, including junk bonds in the 1980s, the savings & loan crisis of the 1990s, and the fall out from Enron Andersen. He has also worked with foreign governments including the governments of Greece, Colombia and the Philippines. Previously, he was a partner at Porter Novelli, where he established the corporate communication practice and served as global practice leader for corporate affairs. Before joining Porter Novelli, he was executive vice president at Edelman Public Relations. At Edelman, he was variously managing director of Edelman Germany and executive vice president, public affairs. In this capacity, he helped pioneer the specialty of litigation public relations. He has been adjunct professor teaching courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University. He has published widely, including: Corporate Communication: Strategic Adaptation for Global Practice with Michael B. Goodman. He has written numerous articles, including “The Ulysses Project,” in the Journal of Business Strategy and “My Country is Different,” in Corporate Communication, An International Journal (UK). He is a member of the advisory board of Corporate Communication International (www.corporatecomm.org) and a member of the Public Relations Society of America.