Omar Merlo

Dr. Omar Merlo is Associate Professor of Marketing Strategy and Academic Director at Imperial Business School. He previously lectured at Cambridge University and the University of Melbourne—where he earned his PhD—and has been a visiting professor at institutions including Oxford, LSE, UCL, ETH, EPFL, Lausanne, Lugano, and Aalto. His research on marketing strategy, services, and branding has appeared in Journal of Marketing, JAMS, Journal of Service Research, MIT Sloan Management Review, and others. As an advisor, he has worked with many global firms, including McKinsey, Airbus, Unilever, Samsung, Audi, ABB, Barclays, and HSBC.