Massimo Parravicini holds an MA degree from Università Cattolica del Sacro Cuore in Milan. He is a business consultant specialized in sales and trade marketing of FMCG. He consolidated over 20 years of line management experience working in Italy, in the UK, and in the Netherlands, both in operating units and in corporate headquarters. His responsibilities included a variety of roles in account management, fi eld sales, category management, fi eld marketing, sales operations, and customer service. As a consultant and trainer, he had the privilege to work with both manufacturers and retailers and to further develop his expertise in the food, beverage, homecare, and health and beauty industries.