Marla Westervelt Berg

Marla Westervelt Berg is a Principal at Cityfi, where she helps governments and private-sector companies – from early-stage startups to global firms – navigate the rules, politics, and partnerships that shape innovation in civic space. She was a founding member and Head of Research at LA Metro’s Office of Extraordinary Innovation, led global policy at the Coalition for Reimagined Mobility, and built regulatory strategy and data systems from the inside at Bird. Her work bridges public systems and private ambition to turn civic friction into real-world results. She began her career at the Eno Center for Transportation.