Marijan Hizak is a longtime sportsman, marketing expert and publicist. His life and professional career from the very start have been determined by sport. In his professional career, he was the director of marketing of the Croatian professional football club Varteks FC (now Varazdin FC). Thanks to the Varteks FC taking part in the prestigious European soccer competitions, he had a a great opportunity to get to know the structure and organization of major European football clubs such as Aston Villa FC (UK), FC Mallorca (ESP), SC Heerenveen (NL). He also worked with some of the most accomplished Croatian coaches, such as Zlatko Dalic (soccer), Zeljko Krajan (tennis), Branko Ivankovic (soccer), Miroslav Blazevic (soccer)…..and has been persuaded himself that along with the basic professional knowledge, professionalism and loyalty to work, effective communication and personal promotion are extremely important elements of a demanding coaching profession.